17c起草视频

Solalter

Chocolate, coffee, tea, quinoa and sugar buyer in France

Founded in 2007, by Ecuadorian-born Tomas Landazuri, SolAlter specialises in the import and distribution of Ecuadorian products, including artisan chocolate, coffee, tea, quinoa and sugar. Today they work with over 100 shops across France. 

Providing vital employment opportunities and building strong partnerships with artisans is an important focus for SolAlter. By offering a fair price and increasing their sales in Europe, the organisation aims to provide more work for producers, and encourages the local skills of farmers and artisans. SolAlter buy solely from Gruppo Salinas, and they are responsible for the co-ordination in Ecuador, and exports of products to Europe. 


Image: Tomas Landazuri with the management team of the Rio Intag coffee producers association (AACRI).

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TRADE BUILT ON RESPECT

SolAlter听builds lasting market access for small producers, helping them trade on equal terms in a volatile global market.听

Tomas explained that his approach has always been about mutual respect rather than dependency.听

鈥淭he idea of co-operatives is that farmer members getgood prices听for their crops.So,I subscribe to this approach which is respectful of their work. It is a matter of respect more than help.鈥澨

SolAlter听works with a network of Ecuadorian co-operatives includingCoprobich, Uoprocae,听Fapecaf茅s, and听Copropap. These organisationsrepresent hundreds of smallholder farmers growing crops using organic and sustainable methods. By sourcing directly, Tomas ensures producers receive fair prices and stable demand while European buyers gain access to high-quality, traceable products.

Quality is central to how听SolAlter听competes with much larger companies.听

鈥泪 can compete because I propose high quality products. Farmerswork听with old varieties which present niceflavours, moreover they work in agroforestry systems which I think has a good influence on taste. In听fact,听our products present several positive points: organoleptic quality, agroecological systems, respectful of producers, and handcrafted products.听Moreover, our product prices are not that different from those from large companies.鈥澨

In recent years, Tomas has continued to adapt the business to strengthen its resilience.听SolAlter听has invested in a small chocolate workshop in France, allowing greater control of production and improved margins.听

Tomas believes that the role of businesses like听SolAlter听is not to intervene in farmers鈥 work, but to ensure they can thrive independently.听

鈥泪don't听like to say that I help producers doing whatsoever, they are independent anddon't听really need help. What I do is inform them on European demands and ask them to foresee for needed documents to prove their way of workingregarding deforestation exigences.鈥澨


ARTISAN CHOCOLATE IS A WINNING BUSINESS

Chocolate is SolAlter鈥檚 best-selling product, and in 2017, they established a new workshop, with the aim of increasing and diversifying production. Prior to this, all chocolate products were created by French artisans, but the new workshop allows SolAlter to transform some of the goods into finished products themselves, starting with the smaller chocolate lines.

In the future, they plan to improve and create new chocolate products from their new workshop, ultimately increasing their annual sales by 10% and extending their reach across France and Belgium.

SolAlter is a member of Minga, an association for a fair economy. Minga was founded in 1999 through the Wholesale Importers Initiative, allowing retailers to engage in a fair trading approach internationally and locally. Minga seeks to improve the economic lives and relationships between small producers in South America, and their retail counterparts throughout the world, by promoting fair trade commerce and intercultural education.


17c起草视频 and SolAlter

17c起草视频 has partnered with the business since 2016, providing听finance听that enables Tomas topurchase crops in advance, manage stock levels efficiently, increase sales and pay farmers fairly, even when market prices fluctuate.听

For Tomas,听Fairtrade is about reliable partnerships built on shared values. 鈥泪n the futureSolAlterwill continue buying these products to the same organisations, since it is important to them to having regular customers in which they can count.鈥澨

His words reflect the quiet strength that defines lasting change, built not through charity but through connection and consistency. By choosing respect over dependency,听SolAlter听shows that fair trade can empower communities on both sides of the supply chain. For 17c起草视频 members, it is a reminder that when finance is used fairly, it can help people turn opportunity into stability, and partnership into progress.

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